The Orie New Launch Review – Can This Toa Payoh Project Create Waves After 8 Years of Pent-Up Demand?

By Jee Sheong

December 23, 2024

Table of content

Explore The Orie, a 777-unit condo in Toa Payoh launching after 8 years. Learn about its prime location, pricing, unit mix, and growth potential in this detailed review.

The Orie, a 777-unit development set to launch in early 2025, is anticipated to create a buzz in the well-established Toa Payoh estate. This marks the first private new launch here in 8 years—a rarity that’s sure to catch the eye of discerning homebuyers. Recent launches like Norwood Grand and Chuan Park have shown that when an area goes years without new launch developments, demand surges, often leading to exceptional take-up rates. Could The Orie be next in line to make waves?

The Orie enjoys a prime location just a few minutes’ walk from Braddell MRT station on the North-South Line (NSL). With a wealth of nearby amenities, easy access to the Orchard Shopping Belt and the Central Business District (CBD) via public transport, and close proximity to reputable schools, it appears to be an attractive option for both families and investors from the onset. 

While details remain scarce, this article offers a preliminary review of The Orie, delving into its location, estimated launch prices, a detailed price analysis compared to nearby condominiums, and its potential for growth.

Project Details

Explore The Orie, a 777-unit condo in Toa Payoh launching after 8 years. Learn about its prime location, pricing, unit mix, and growth potential in this detailed review.

Location Analysis 

Explore The Orie, a 777-unit condo in Toa Payoh launching after 8 years. Learn about its prime location, pricing, unit mix, and growth potential in this detailed review.

Being part of the Rest of Central Region (RCR), The Orie offers unparalleled convenience, with Braddell MRT station on the North-South Line (NSL) just a 5-minute walk away. One stop down is Bishan MRT Interchange, home to Junction 8 mall and a connection to the Circle Line (CCL) for seamless travel across Singapore. From Bishan, Serangoon MRT Interchange is just two stops away on the CCL, providing access to the North East Line (NEL) and the bustling Nex mall. Orchard MRT station, at the heart of the Orchard Shopping Belt, is only four stops from Braddell, while Raffles Place MRT station in the CBD is eight stops away. For foodies, the Toa Payoh Palm Spring Market & Hawker Centre is just a 4-minute walk from The Orie.

Families with school-going children will appreciate the proximity to a variety of schools within a 1km radius, including Pei Chun Public School, Keng Cheng School, First Toa Payoh Primary School, and Raffles Girls’ School (Secondary). Furthermore, educational institutions such as St. Joseph’s Institution International and Raffles Institution are also within a short drive, taking just 5 to 7 minutes.

For nature lovers, MacRitchie Reservoir Park is a 10-minute drive away, perfect for leisurely jogs or strolls. The Singapore Botanic Gardens is easily accessible, just four stops from Bishan MRT Interchange. Golf enthusiasts will find the Singapore Island Country Club only a 10-minute drive from The Orie, rounding out the array of lifestyle amenities in this highly sought-after location.

Site Plan Analysis

While the full list of facilities for The Orie has yet to be confirmed, it is likely to include essentials commonly found in other developments, such as a lap pool, gym, children’s pool, playground, green pavilions or lawns for relaxation, and function rooms for residents to enjoy. Notably, The Orie is expected to feature a tennis court—a valuable addition, given that not all private condominiums offer this facility. While the 777 units may mean some competition for its use, the presence of a tennis court adds to the appeal of the development.

The facilities at The Orie are expected to be thoughtfully curated to meet the diverse needs of its residents. As a joint venture by esteemed developers CDL, Frasers Property, and Sekisui House, the development promises a meticulously crafted living environment that blends luxury with comfort.

Inspired by Japanese aesthetics, the name “Orie” combines the words Ori (fold or origami) and Ie (home), reflecting a harmonious concept of artistry and living. The design of The Orie aims to evoke a sense of tranquil prestige, with intricate depths and layers that unfold like a masterpiece, offering residents a serene and refined space to call home. 

Projected Unit Distribution

Explore The Orie, a 777-unit condo in Toa Payoh launching after 8 years. Learn about its prime location, pricing, unit mix, and growth potential in this detailed review.

It is estimated that smaller configurations, ranging from 1- to 3-bedroom units, will make up around 60% of the inventory at The Orie. These units are well-suited for investors and small owner-occupier families, thanks to the development’s strategic location in the RCR, offering excellent connectivity, nearby amenities, and proximity to numerous schools within a 1km radius.

While smaller units will dominate the inventory, there is expected to be a substantial selection of larger units designed to accommodate big families and even multi-generational households. Notably, The Orie is anticipated to include dual-key 3-bedroom units, providing a unique opportunity for buyers to adopt a hybrid strategy of part owner-occupation and part investment—adding versatility to its appeal.

Comparative Market Analysis (CMA)

This section explores the estimated per square foot (PSF) price range of The Orie and evaluates how it compares to the real-time prices and price growth trends of nearby developments. By doing so, we aim to assess whether The Orie stands out as a wise investment and its potential for future growth. 

Estimated Launch Price Of The Orie

Our estimated launch price for The Orie is derived through a three-step process:

Land Per Square Foot Per Plot Ratio (PSF PPR): This represents the developer's cost per square foot for acquiring the land.

Estimated Breakeven PSF PPR: This is a calculated estimate that includes not only the land price but also additional costs such as construction, marketing, and financing.

Estimated Sale PSF PPR: This reflects our projected launch price, incorporating a 20% profit margin for the developer.

The land parcel for The Orie was acquired at $968 million, translating to $1,360 PSF PPR. Based on our calculations, which include the Estimated Breakeven PSF PPR and a projected 20% profit margin for the developers, we estimate the launch price for The Orie to range between $2,700 and $2,800 PSF. This pricing appears reasonable for a new launch in the RCR, aligning with recent launch prices of developments in the same region. 

How Does The Orie’s Launch Price Compare To Nearby Developments?

For our price comparison, we will examine the real-time prices of four nearby developments as listed on property portals: Trellis Towers, Trevista, Gem Residences, and Oleander Towers.

Trellis Towers: The only freehold development in this group, completed in 2000 with 384 units.

Trevista: A 99-year leasehold development completed in 2012, comprising 590 units.

Oleander Towers: The second oldest in the comparison, this 318-unit development was completed in 1998.

Gem Residences: Launched in 2016 and completed in 2020, it houses 578 units, and is a mere 4-minute walk from The Orie.
Explore The Orie, a 777-unit condo in Toa Payoh launching after 8 years. Learn about its prime location, pricing, unit mix, and growth potential in this detailed review.

Based on our estimated launch price for The Orie, the overall quantum prices are expected to range from approximately $1.4 million to $1.45 million for 1-bedroom units. For 2-bedroom units, the estimated prices are likely to fall between $1.65 million and $1.96 million, depending on the type. The 3-bedroom units are anticipated to range from $2.3 million to $3 million, depending on their type and size. Lastly, the 4-bedroom units are projected to cost between $3.3 million and $3.7 million.

These figures are, of course, preliminary estimates based on the limited information currently available. As anticipated, The Orie’s overall quantum prices reflect a premium compared to older developments, which is expected given that it is a new launch with a fresh 99-year lease. Nonetheless, the estimated prices are not too far off to those of Trellis Towers and Trevista, which were completed in 2000 and 2012 respectively, highlighting the competitive positioning of this new development.

The table below highlights the price growth of the developments under analysis, spanning the period from December 2020 to the most recent data available as of December 2024.

Explore The Orie, a 777-unit condo in Toa Payoh launching after 8 years. Learn about its prime location, pricing, unit mix, and growth potential in this detailed review.

The table demonstrates that even within the relatively short span from December 2020 to December 2024, most of these older developments have achieved notable capital appreciation across various unit configurations. This trend underscores the strong potential for The Orie, as a brand-new launch, to attract high demand and achieve robust capital appreciation in the future.

The Orie’s Growth Potential 

To assess The Orie’s growth potential, we will begin by applying our proprietary MOAT Analysis to the developments discussed earlier. This will include providing estimated scores for key metrics specific to The Orie, offering valuable insights to guide our evaluation.

MOAT Analysis

Explore The Orie, a 777-unit condo in Toa Payoh launching after 8 years. Learn about its prime location, pricing, unit mix, and growth potential in this detailed review.

Our MOAT Analysis reveals that Gem Residences achieved the highest overall score at 66%, followed by Oleander Towers at 64%, Trevista at 60%, and Trellis Towers at 58%. Gem Residences excelled in metrics such as Rental Score, Parent’s Effect Score (SCH Score), Volume Score, and Region Disparity Score, where it scored 4 out of 5. However, it received an average score of 3 out of 5 for District Disparity and MRT Scores.

The Orie, situated just across the road from Gem Residences, is expected to perform exceptionally well in the MRT Score category due to its closer proximity to Braddell MRT station, only a 5-minute walk away. We anticipate that it will achieve a 4 out of 5 for this metric. Additionally, The Orie is likely to surpass Gem Residences in the District Disparity Score, as it is the latest new launch in the district, offering a competitive edge over both older and newer developments in the area.

While Gem Residences scored an average 3 out of 5 in the Exit Audience metric, its location near HDB estates provides a strong pool of potential HDB upgraders. This same factor is expected to benefit The Orie, boosting demand in the resale market and facilitating smoother capital appreciation over time.

Overall, with higher anticipated scores in both the MRT and District Disparity metrics compared to Gem Residences, we expect The Orie to achieve an overall MOAT Analysis score exceeding 66%. This strong rating underscores its robust appeal and promising potential for long-term growth.

How Toa Payoh’s Million-Dollar HDB Flats Could Boost The Orie’s Resale Appeal

In our experience, the proximity to a significant number of HDB projects or landed enclaves often benefits non-landed private developments when their units enter the resale market. These areas provide a ready pool of potential buyers, such as HDB upgraders or empty nesters from landed homes looking to downsize while staying within the same neighbourhood.

For The Orie specifically, Toa Payoh has seen several HDB resale flats fetching prices close to or even exceeding $1 million in recent years. This indicates that many current HDB homeowners in the area likely have the financial capacity to upgrade to private housing. Such trends bode well for The Orie, supporting its potential for strong demand in the resale market and promising capital appreciation.

The Verdict

The Orie stands out as a highly promising addition to the Toa Payoh estate, thoughtfully designed to cater to both families and investors. Its prime location near Braddell MRT station, reputable schools, and abundant amenities ensures unparalleled convenience and a comfortable lifestyle. The mix of unit configurations, including dual-key options, adds versatility to meet a variety of living and investment needs.

With its fresh 99-year lease, strategic positioning in the Rest of Central Region, and competitive pricing for a new launch, The Orie is well-poised for robust demand and steady capital appreciation. Furthermore, its proximity to million-dollar HDB flats and its competitive edge among nearby developments signal a strong potential for future resale value. For discerning buyers seeking a modern home or investment opportunity in Toa Payoh, The Orie offers an exceptional blend of connectivity, thoughtful design, and growth potential.

Looking to secure your dream home or make a smart investment in the new launch market? Contact us today for personalised guidance and insights into The Orie or any other developments you’re interested in. We’re here to help you make an informed decision tailored to your needs and goals. Get in touch with us here for a consultation.

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